Design Studio · Est. 2019

We design
brands that
feel right.

Pale Studio is a small design studio obsessed with the spaces between bold ideas and quiet refinement. We partner with founders who care about craft.

See our work → About the studio

Trusted by founders at

Selected
cases

All work →
Brand
Brand Identity · 2025
Fern — Natural Wellness
Full identity system for a DTC wellness brand entering a crowded market with a quiet, confident voice.
Digital
Web Design · 2025
Lumen — B2B SaaS
Marketing site and product design for a data pipeline startup. Conversion rate doubled post-launch.
Strategy
Strategy + Identity · 2024
Arc — Architecture Firm
Repositioning and visual identity for a 15-year-old architecture studio entering the residential luxury market.
Campaign
Art Direction · 2024
Sable — Fragrance
Launch campaign for a new fragrance line. Photography direction, packaging, and digital assets.

What we
do

I
Brand Design
Strategy, naming, visual identity, and brand guidelines. We build the foundation your brand grows from.
II
Web & Digital
Marketing sites, landing pages, and product UI that convert visitors and embody your brand at its best.
III
Art Direction
Photography concepts, campaign direction, and visual storytelling across every brand touchpoint.
The Studio

Small on
purpose.

We're a 4-person studio based in Copenhagen and New York. Small means every project gets our undivided attention. We only take 4 projects per quarter — never more.

Meet the team →
7yr
Running the studio since 2019. Every year a little better.
80+
Brands designed. From startups to heritage companies.
4
Maximum concurrent projects. We mean it.
100%
Of our work comes from referrals. The best kind of marketing.

Get in touch

Let's make
something
worth keeping.

hello@palestudio.co