New User Onboarding Sequence
1
Welcome to Nova — you're in 🎉
Welcome
68%
Open
24%
Click
SENTImmediately on signup
FROMJordan at Nova
GOALLog in + complete step 1
CTAStart your first project →
"Hey {{first_name}}, welcome aboard! You're one of 5,000+ teams using Nova to ship faster. Your account is ready — here's the one thing to do in your first 5 minutes..."
⏱ Wait 1 day
2
Your first project in under 10 minutes
Value / Tips
52%
Open
18%
Click
SENTDay 1 after signup
GOALCreate first workflow
"The #1 thing new Nova users do in week 1 is create their first automated workflow. Here's a 3-step guide..."
⏱ Wait 2 days
3
How Acme Co. cut reporting time by 80%
44%
Open
12%
Click
SENTDay 4
GOALIncrease trust + engagement
"We'd love to show you how similar teams use Nova. Here's a quick 3-min case study that might give you ideas..."
⏱ Wait 3 days · ⑂ Branch: activated?
4
You're missing this feature (most teams love it)
Feature Discovery
38%
Open
9%
Click
SENTDay 7
GOALDrive feature adoption
"87% of our most active users have this one setting turned on. Have you found the team analytics dashboard yet?..."
⏱ Wait 7 days
5
Your free trial ends in 3 days
Convert
61%
Open
29%
Click
SENTDay 14 (3 days pre-expiry)
GOALUpgrade to paid
"Your free trial is almost up. Upgrade now and keep everything you've built — we'll even give you 20% off your first month..."
Sequence Analytics
52%
Avg. Open Rate
↑ 8% vs industry
18%
Avg. Click Rate
↑ 6% vs industry
24%
Trial Conversion
↑ 4% this month
2.1%
Unsubscribe Rate
→ Within norm
Conversion Funnel
Email 1 (Welcome)68%
Email 2 (Value)52%
Email 3 (Social Proof)44%
Email 4 (Feature)38%
Email 5 (Convert)61%
Optimization Tips
Email 4 has lowest open rate. Try personalizing subject line with {{company_name}} for +15% lift.
Send Email 5 at 10am local time — conversion is 23% higher than other times.
Add a branch after Email 2: if user hasn't logged in, send a re-engagement email instead.