Project Proposal · Confidential
Brand &
Web Redesign
Proposal
Prepared for Helio Solar Attn: Marcus Webb, CEO
Helio Solar Technologies Inc.
Prepared by: Studio Nova
Date: March 12, 2026
Valid Until: April 12, 2026
Ref: PROP-2026-012
Executive Summary

The opportunity
to lead your category.

Helio Solar is entering a defining moment. With residential solar adoption accelerating and your technology product genuinely superior to competitors, the primary barrier to growth is perception — not product. Your current brand doesn't reflect the boldness of your innovation.

We're proposing a full brand repositioning and website redesign that positions Helio not as another solar company, but as the technology company that happens to make solar. The project will run 10 weeks and deliver measurable improvement in conversion rates and brand authority.

The Problem
Brand doesn't match product quality
Current identity is generic, interchangeable with 40+ competitors. Website converts at 1.2% vs. industry best-practice of 3.8%. Sales team reports prospects don't perceive Helio as premium.
The Opportunity
Category leadership is unclaimed
No residential solar brand owns the "tech company" positioning. With the right brand, Helio can command premium pricing, attract higher-quality leads, and build the trust that shortens the 6-week sales cycle.
Our Approach

How we'll get there.

01
Phase 1
Discovery & Strategy (Weeks 1–2)
Stakeholder interviews, customer research, competitive landscape audit, and positioning workshops. Outputs: brand brief, positioning statement, messaging architecture.
⏱ 2 weeks
02
Phase 2
Brand Identity Design (Weeks 3–6)
Two identity concepts presented. Selected direction refined through 3 rounds of revisions. Final delivery: complete brand system with guidelines, logo suite, typography, color, and motion principles.
⏱ 4 weeks
03
Phase 3
Website Design & Build (Weeks 7–10)
8-page website design in new brand, followed by Next.js development with CMS, SEO optimization, and performance tuning. Launch + 30-day hypercare period included.
⏱ 4 weeks
Deliverables

What you'll receive.

🎯
Strategy
  • Brand positioning document
  • Messaging architecture
  • Competitor landscape report
  • Target audience personas
✦
Brand Identity
  • Logo system (12 variations)
  • Color & typography system
  • Brand guidelines (60 pages)
  • Icon set & motion principles
🌐
Website
  • 8-page website design
  • Figma + Next.js source files
  • CMS (Sanity) integration
  • 30-day post-launch support
Investment

Simple, transparent pricing.

ServiceScopeInvestment
Strategy & Discovery2 weeks · 2 workshops$6,000
Brand Identity System4 weeks · 2 concepts$14,000
Website Design (8 pages)Figma · responsive$7,200
Frontend DevelopmentNext.js + CMS + SEO$12,000
Launch & Hypercare30-day supportIncluded
$39,200
Total Investment
50/50
Payment Split
10 wks
Timeline
Project Timeline

10 weeks to launch.

Weeks 1–2
Discovery
  • Stakeholder interviews
  • Brand audit
  • Positioning workshop
Weeks 3–6
Brand Design
  • 2 concepts presented
  • 3 revision rounds
  • Guidelines delivery
Weeks 7–8
Web Design
  • 8-page Figma design
  • Mobile responsive
  • Client sign-off
Weeks 9–10
Build & Launch
  • Next.js development
  • QA & testing
  • Live launch 🚀
Ready to lead your category?

This proposal is valid until April 12, 2026. To proceed, sign the contract and submit the 50% deposit.

Accept & Sign → Schedule a call

© 2026 Studio Nova · Confidential — Prepared for Helio Solar Technologies Inc.

Template by toolyapa.com — PREMIUM